About the Course

This hands-on, self-paced course makes AI practical for people working in creative, marketing and customer-facing roles. No technical jargon. You’ll learn through realistic workplace scenarios, practical demonstrations and step-by-step workflows you can apply immediately.

You’ll discover how AI can help you:

• Write better prompts and get more useful AI outputs.
• Research audiences, trends and ideas more efficiently.
• Create stronger marketing and social media content.
• Generate and refine professional images and videos.
• Turn existing content into new assets for different platforms.
• Improve customer communication and service experiences.
• Analyse data to uncover useful customer and business insights.
• Use AI responsibly while protecting customer data, privacy and images.

By the end, you’ll have practical AI workflows you can use in your everyday work and the confidence to direct, review and refine AI rather than simply accept what it generates.

Perfect for:

• Marketing, communications and creative professionals.
• Customer care and customer experience teams.
• Content creators and social media teams.
• Entrepreneurs and small business teams.
• Professionals who want practical AI skills for everyday work.

Requirements

• No previous AI experience needed.
• Beginner-friendly and practical.
• No coding or technical AI knowledge required.
• Works on a computer or mobile device.
• Basic digital skills and internet access are all you need.